The cost of employing a high profile celebrity to endorse a clothing line can often prove to be rather expensive.
However, Kim Kardashian showed off her new fashion range on the model she knows best – herself.
Fine design: Kim Kardashian looked saucy as she showed off her impressive cleavage in a dress from her own collection, on Friday morning, in London
Promotional tour: Kim had earlier appeared on ITV1′s Lorraine Live to discuss her new Kardashian Kollection
Kardashian Kollection: Kim’s dress can be seen in black far left
The 32-year-old stopped traffic as she showed off her curvy body in the red KardashianKollection dress on Thursday, in London.
And at just £40, proves you don’t need to spend a fortune to looks a million dollars.
Kim was returning to the Dorchester Hotel, in London after having made an appearance on ITV1′s Lorrain Live show.
Rear view: Kim looked at her sultry best as she arrived at the Dorchester Hotel, on Friday morning
The sultry star packed her famous derriere into the tight fitting dress as she stepped out of her chauffeur driven car.
Kim’s dress, which will be available from Dorothy Perkins, was low cut enough to show off an ample amount of her cleavage.
She teamed the raunchy frock with a pair of cream colour heels and made a quick dash inside her hotel for a well earned break.
Scarlet star: Kim had teamed the cleavage bearing rouge dress with a pair of cream heels
Pretty woman: Kourtney Kardashian was seen leaving the Dorchester Hotel early on Friday morning
Kourtney, 33, was also looked stylish but a lot more covered up in a light floaty knee-length dress which she teamed with a black blazer.
Earlier in the morning, Kim and sister Kourtney stopped by the ITV London studios for a chat with Kate Garraway, for The Lorraine Show on Daybreak.
Discussing the fashion line, she gave her thoughts on the Duchess of Cambridge. She told Garraway: ‘I think Kate is very stylish and it’s ridiculous to assume you would wear something once and never wear it again.
It’s in the genes: Both sisters showed off a fantastic taste in fashion during their stay in London
We are family: The sisters said they have been very impressed with British fashion since being in the UK
‘You can wear things to different occasions around different people,’ added Kourtney.’
And bizarrely Garraway compared the Duchess’s recent nude photo trials to the Kardashians chosen life in the spotlight.
Kim said: ‘We don’t have the cameras all the time we take holidays and you want that to be private so we do struggle with the boundaries of whether to have the cameras around.’
And Kourtney defended her decision to screen the rather graphic birth of daughter Penelope Scotland. She explained: ‘I did give birth on camera, but it actually was our own home video I didn’t have cameramen and lighting guys in the room with me.
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