Opera picks Victor Moses as Africa’s brand ambassador
Opera, a Norwegian software company, has announced Chelsea FC’s and Super Eagles of Nigeria’s star, Victor Moses, as brand ambassador in Africa.
Moses will be featured in the new Opera Mini TV commercial as well as a range of collaborative projects extending throughout 2018, the tech company says in a statement.
“Football is one of the most popular types of content consumed by Opera Mini users throughout Africa”, says Jørgen Arnesen, Global Head of Marketing and Distribution at Opera.
“Victor Moses is a perfect match for Opera, being not only a high performer but also a great role model and natural ambassador of his home country Nigeria.”
The announcement of Moses as a brand ambassador coincides with Opera’s recent announcement to invest $100 million USD (30 billion Nigerian nairas) in Africa over the next two years with the goal of strengthening the internet ecosystem in countries such as Nigeria.
Football is one of the most popular types of content consumed by Opera Mini users throughout Africa.
Nigeria is home to the second largest population of Opera Mini users. Search, social networking and sport are the most popular content consumed by Opera Mini users in the country. One fourth of them check out live scores and sports news when browsing. This number is relatively higher than the ones in other African countries.
Speaking on the partnership with Opera, Victor Moses states, “I am proud to be in partnership with Opera and I am looking forward to working together. The Opera team have taken me through their plans and vision for the brand in the Nigerian market and it’s made me incredibly excited about the future. I’m delighted to be a part of such a groundbreaking campaign.”
Opera recently launched its first nationwide TV and radio commercials to announce a faster and more affordable internet experience with the Opera Mini browser. Already airing in South Africa and Kenya, there will be a special version for Nigeria.